How to Write Property Descriptions That Sell Fast in 2025

As an estate agent, you know that your property description is often the first impression potential buyers get of a listing. A well-crafted description can be the difference between a property that sells in days versus one that languishes on the market for months.

Why Property Descriptions Matter

Statistics don't lie: Properties with professionally written descriptions sell 40% faster and receive 3x more enquiries than those with basic listings. Yet, the average estate agent spends 2-3 hours writing a single property description.

That's where the art and science of property copywriting comes in.

The 7 Essential Elements of High-Converting Property Descriptions

1. Start with a Compelling Hook

Your opening line should grab attention immediately. Instead of:

"This 3-bedroom semi-detached house is located in a quiet area."

Try:

"Imagine Saturday mornings in your sun-drenched kitchen, overlooking a private garden where the kids can play safely."

Why it works: You're selling a lifestyle, not just bricks and mortar.

2. Lead with the Best Features

Don't bury the headline. If the property has a stunning kitchen, modern bathrooms, or a large garden, mention it in the first paragraph.

The Rule of Three: Highlight the top 3 selling points within the first 50 words.

3. Use Sensory Language

Engage multiple senses to help buyers visualize themselves in the space:

• Visual: "Light floods through floor-to-ceiling windows"
• Touch: "Warm oak flooring throughout"
• Sound: "Peaceful garden backing onto woodland"
• Smell: "Fresh, newly decorated throughout"

4. Be Specific with Numbers and Details

Generic descriptions don't sell. Specific details do.

Generic: "Large master bedroom" Specific: "Generous 16ft master bedroom with built-in wardrobes and en-suite"

Generic: "Modern kitchen" Specific: "Sleek fitted kitchen with integrated Bosch appliances, quartz countertops, and breakfast bar seating for four"

5. Highlight Location Benefits

Buyers aren't just buying a house,they're buying into a neighbourhood.

Include:

• Distance to schools (rated Good or Outstanding by Ofsted)
• Commute times to major employment centres
• Local amenities (cafes, restaurants, shops)
• Transport links
• Green spaces and recreation

Example: "Just a 5-minute walk to Teddington train station (22 minutes to London Waterloo), with excellent local schools including Teddington School (Ofsted Outstanding) nearby."

6. Create Urgency Without Being Pushy

Subtle urgency drives action:

• "Rarely available in this sought-after location"
• "This type of property typically receives multiple offers"
• "Early viewing highly recommended"
• "New to market"

7. End with a Strong Call-to-Action

Don't just trail off. Guide the reader to the next step:

• "Book your viewing today to avoid disappointment"
• "Contact us now to arrange a private viewing"
• "Call our team on [number] to be the first to view"

The Perfect Structure: A Proven Formula

Here's the winning structure used by top-performing estate agents:

Paragraph 1 (The Hook): Emotional appeal + top 3 features Paragraph 2 (Living Spaces): Reception rooms, kitchen, unique features Paragraph 3 (Bedrooms & Bathrooms): Size, layout, standout details Paragraph 4 (Outdoor Space): Garden, parking, garage Paragraph 5 (Location): Area benefits, transport, schools Paragraph 6 (Call-to-Action): Urgency + viewing invitation

Power Words That Sell Properties

Replace weak adjectives with these proven high-performers:

Instead of "nice": Charming, delightful, inviting, welcoming Instead of "big": Spacious, generous, expansive, substantial Instead of "good condition": Immaculate, pristine, beautifully maintained Instead of "modern": Contemporary, sleek, cutting-edge, sophisticated

Common Mistakes to Avoid

❌ Using Estate Agent Jargon

"Benefits from UPVC double glazing throughout" → "Stay warm and quiet with modern double-glazed windows"

❌ Being Too Vague

"Close to amenities" → "2-minute walk to Waitrose, Costa, and the high street"

❌ Focusing Only on Features

Don't just list what's there,explain why it matters to the buyer.

❌ Writing Identical Descriptions

Tailor each description to the target buyer. A family home in the suburbs needs a different tone than a city centre apartment for young professionals.

❌ Grammatical Errors and Typos

Nothing screams "unprofessional" like spelling mistakes. Always proofread or use AI assistance.

Different Styles for Different Properties

Luxury Properties (£500k+)

Use sophisticated language. Focus on exclusivity, craftsmanship, and unique features.

Example tone: "An exquisite Georgian townhouse offering timeless elegance and contemporary luxury living..."

Family Homes

Emphasize space, safety, schools, and community.

Example tone: "Perfect for growing families, this spacious four-bedroom home offers a secure garden, excellent local schools, and a welcoming community atmosphere..."

First-Time Buyer Properties

Highlight value, low maintenance, and move-in readiness.

Example tone: "An ideal first home, this modern apartment is move-in ready with no onward chain, contemporary fittings, and affordable running costs..."

Rental Properties

Focus on practical benefits, location, and value for money.

Example tone: "Available immediately, this well-presented two-bedroom flat offers excellent value in a prime location just minutes from the station..."

The AI Revolution: Write Descriptions in 30 Seconds

Here's the reality: writing quality property descriptions takes 2-3 hours per property. For busy estate agents handling multiple listings, that's simply not sustainable.

This is why leading agents are now using AI-powered tools like PropertyScribe to:

• Generate professional descriptions in under 30 seconds
• Automatically analyse property images to identify key features
• Create multiple description styles (premium, modern, concise) instantly
• Ensure consistency and quality across all listings

The result? Save 90% of your time while improving description quality.

Real-World Example: Before vs After

Before (Generic, Uninspiring)

"This is a nice 3-bedroom house with a garden. It has a kitchen and living room. There are 2 bathrooms. The property is close to shops and schools. Viewing recommended."

After (Compelling, Specific)

"Welcome to your dream family home. This beautifully presented three-bedroom semi-detached house offers the perfect blend of modern comfort and traditional charm in the heart of sought-after Weybridge.

Step inside to discover a light-filled 18ft living room with feature fireplace, flowing seamlessly to a contemporary kitchen-diner with bi-fold doors opening onto a private 60ft garden,perfect for summer entertaining and children's play.

Upstairs, three generous double bedrooms await, including a master with fitted wardrobes and newly renovated en-suite, complemented by a stylish family bathroom with rainfall shower.

Located just a 7-minute walk from Weybridge Station (35 minutes to London Waterloo) and moments from top-rated schools including Heathside Preparatory School, this home offers the ideal lifestyle for modern families.

Early viewing essential,properties in this location rarely remain available. Contact us today on 020 XXXX XXXX."

The difference? The second version paints a picture, creates emotional connection, and compels action.

Quick Checklist: Is Your Property Description Ready?

✅ Compelling opening hook that creates emotion ✅ Top 3 features mentioned in first paragraph ✅ Specific measurements and details (not vague descriptions) ✅ Sensory language that helps buyers visualize ✅ Location benefits clearly highlighted ✅ Target buyer identified and addressed ✅ No jargon or estate agent clichés ✅ Proofread for spelling and grammar ✅ Strong call-to-action at the end ✅ Appropriate length (150-250 words for sales, 100-150 for rentals)

The Bottom Line

Writing property descriptions that sell fast is both an art and a science. It requires:

• Understanding your target buyer
• Highlighting benefits, not just features
• Creating emotional connection
• Being specific and detailed
• Maintaining professional quality

But it doesn't have to take hours. With the right approach,or the right tools,you can create compelling descriptions that drive viewings and sales in a fraction of the time.

Ready to transform your property marketing? Try PropertyScribe free and generate professional descriptions in 30 seconds. No credit card required.

Have questions about property description writing? Contact our team or leave a comment below.